Goal – To launch an event, StarTech 2022 for promoting innovation in healthcare.
Products – We had to create a landing page where interested people can download the brochure by providing the lead info, pre-register for the event by submitting the basic details, and submit the application for event by filling in the detailed form.
Services included – Strategy for launch and promotion, landing page creation by integrating the event details and the application submission portal, Integrating the landing page with the existing website, Facebook ads and LinkedIn ads for the event promotion, creatives for social pages(promo video, social posts, gifs,…) to guide people through the entire journey.
Goal – To help SF sell more farmlands to the right kind of people
Products – Managed farmlands, Hospitality services, events, music festivals
Services included – We help them with the entire sales and marketing process. Starting with setting up the CRM, sales processes, website development, growing the Instagram page using IG growth services, landing page creation, generating quality leads through Fb/Ig ads and Google ad campaigns, content writing paired with SEO to educate the audience, email marketing to follow up and nurture the leads and more.
We love the passion of the SF team in building a community-centric farmland community rather than a purely real estate initiative.
We have built an e-book funnel to promote these e-books adding upsells, down-sells, order bumps to have a smooth customer experience in the funnel and to maximum purchase value.
We have worked with Dion providing him suggestions on how he can convert his recording sessions into a digital course. We’re building a webinar funnel for him to launch and promote this course.
We have been running Fb ads to promote his e-books.
We always look for the strength of the client and use it effectively to maximize the results.
Dion is a great speaker, and is extremely good at videos. He does videos that conveys the essence in a captivating manner. We have noticed this in our strategy calls.
We’re working long-term to help him with adding any additional functionalities and taking care of the website maintenance if required.
We’re also helping Gi with Organic Instagram Growth service where we are providing well-designed and branded Instagram posts and captions that goes into his Instagram account as stories, posts, IGTV videos and reels.
The goal here is bring in traffic to his website through Instagram.
We’re helping him build his Instagram account as an evergreen sales channel for his meditation programs.
The website was launched last week and have gotten some incredible reviews.
Sales Funnel – we started with setting up an effective sales funnel system that involves a wide variety of skillsets to make it top-notch – strategy, copy, content, design, user flow, payment integrations,…
We have designed an evergreen webinar funnel for this course as we could provide value-packed content for free to interested people.
Email marketing – strategy, copy, flow,… There are a lot of factors involved in getting our valuable content to the users through emails, and not just that, to actually get them to read them.
Fb ads – The major goal of the project is to get the course sales.
We have a creative Fb ads campaign in place to bring in high-quality traffic to the free masterclass where Simon will be providing tons of value.
How we made a 37X ROAS for a custom clothing store through Fb ads?
We ran lead generation campaigns for this client.
As we know, conversions campaigns are the ideal way to go for e-commerce campaigns.
In this case, the store setup was incomplete. Also, we had to get the sales asap.
Hence, lead generation campaign.
First campaign:
We created 6 adsets, 7 creatives – 7 images + 1 video, 2 headlines, 3 ad copies.
There were 26 ads within each ad set and hence 156 ads in total.
We have designed and created a Facebook marketing campaign for a car detailing business, detailingmafiakochi.
The goal of this campaign was to get maximum number of leads for the client in the shortest time possible.This is a service based business and the service package ranges from 1000 INR to 2.5 lakh INR.
We have analysed the client’s existing customer base and have done a thorough research on their social media engagements. We have collected certain data-points which we used for building the strategy of the campaign.
Some of the data-points were:
1. Target audience are premium car owners and enthusiasts who doesn’t mind spending a bit more on the services, especially in professions like doctors, bankers, lawyers and small business owners.
Goal – To bring in maximum traffic to the blog in the minimum possible time and influence people to make the right choices.
Services provided – Fb ads
We have designed and created the Facebook marketing campaign for a blog, kunjavaran, a political analysis blog aimed at the Kerala elections.
We were able to reach 72,000 people through the ads. There were 2500 blog visits in a span of 6 days at a cost of 1.32 INR per visitor.
We ran promotion ads for the Facebook page as well. We were able to receive 239 page likes in this time period of 6 days.
We primarily focused on 2 goals after the discussion with the client.
We have designed a Sales Page for a client in the fitness niche, Maria’s Fitness.
The goal of the page was to promote a fitness program + nutrition guide as a limited time offer.
The sales page includes all the details of the product, with compelling benefits for the user to buy the product as soon as possible at a bargain offer.
We have designed and created this lead magnet funnel for Maria’s Fitness.
The goal of this sales funnel was to collect maximum number of leads by offering a Free Fitness + Nutrition Guide.
Note – There are a variety of Sales Funnels, depending on the purpose. And we design and create all of them based on the requirements of the client.
Goal – To launch an event, StarTech 2022 for promoting innovation in healthcare.
Products – We had to create a landing page where interested people can download the brochure by providing the lead info, pre-register for the event by submitting the basic details, and submit the application for event by filling in the detailed form.
Services included – Strategy for launch and promotion, landing page creation by integrating the event details and the application submission portal, Integrating the landing page with the existing website, Facebook ads and LinkedIn ads for the event promotion, creatives for social pages(promo video, social posts, gifs,…) to guide people through the entire journey.
Our US skincare client faced a significant hurdle.
Despite a monthly revenue of $300,000, their advertising efforts were falling short. Their return
on ad spend (ROAS) was stuck at 2.0, and they needed a boost to drive growth.
Our data-driven approach, ad campaign refinements, and influencer collaborations delivered remarkable results for our skincare client. While it took 8 months, we achieved a robust ROAS of 4.5.
| Metric | Description | Result |
|---|---|---|
| Return on Ad Spend (ROAS) | Revenue generated per dollar spent on advertising. | Improved to 4.5 |
| Conversion Rate | Percentage of website visitors who became paying customers. | Increased by 30% |
| Customer Acquisition Cost (CAC) | Cost to acquire a new customer through advertising. | Reduced by 20% |
The client aimed to boost online revenue while optimizing ad spend.
We were tasked with crafting a performance marketing campaign to achieve a strong Return on
Ad Spend (ROAS).
A ROAS of 7.2 is excellent, exceeding industry standards.
In the US Athletic Apparel market, a ROAS between 4 and 6 is good.
Our campaign achieved exceptional results, signifying high profitability and efficiency.
We’re super glad that we’re able to help achieve an incredible result for our client.
| Metric | Result |
|---|---|
| Return on Ad Spend (ROAS) | 7.2 (Excellent) |
| Annual Revenue Growth (approx.) | $1.5M to $2.8M (87% Increase) |
| Cost-Per-Click (CPC) Reduction | 23% Reduction |
| Conversion Rate Improvement | 30% Increase |
| Social Media Engagement Increase | 42% Growth |
Our client aimed to increase online revenue and enhance their digital presence.
Our mission was to create a performance marketing campaign that would deliver a strong Return on Ad Spend (ROAS) while expanding their e-commerce reach.
Our innovative performance marketing campaign, driven by unique strategies such as room-based segmentation, NLP-driven keywords, AR experiences, and dynamic pricing, delivered outstanding results for our client. This approach not only boosted revenue and ROAS but also set the brand apart in a competitive market.
| Metric | Result |
|---|---|
| Return on Ad Spend (ROAS) | 5.8 (Meeting Industry Benchmarks) |
| Annual Revenue Growth | $9M to $11.7M (30% Increase) |
| Cost-Per-Click (CPC) Reduction | 15% Reduction |
We have built an e-book funnel to promote these e-books adding upsells, down-sells, order bumps to have a smooth customer experience in the funnel and to maximum purchase value.
We have worked with Dion providing him suggestions on how he can convert his recording sessions into a digital course. We’re building a webinar funnel for him to launch and promote this course.
We have been running Fb ads to promote his e-books.
We always look for the strength of the client and use it effectively to maximize the results.
Dion is a great speaker, and is extremely good at videos. He does videos that conveys the essence in a captivating manner. We have noticed this in our strategy calls.
Hence, we suggested him to create videos for us for Fb ads. And those are performing extremely well as we have expected.
The project is in progress and is expected to provide incredible results for our client, Dion Coopwood.
Sales Funnel – we started with setting up an effective sales funnel system that involves a wide variety of skillsets to make it top-notch – strategy, copy, content, design, user flow, payment integrations,…
We have designed an evergreen webinar funnel for this course as we could provide value-packed content for free to interested people.
Email Marketing – strategy, copy, flow,… There are a lot of factors involved in getting our valuable content to the users through emails, and not just that, to actually get them to read them.
Fb Ads – The major goal of the project is to get the course sales.
We have a creative Fb ads campaign in place to bring in high-quality traffic to the free masterclass where Simon will be providing tons of value.
Here anyone can get a glimpse of the course content and some effective content marketing strategies that they can take away and start implementing just after the free masterclass.
We have retargeting campaigns planned on the way to reach out to people who have attended the free masterclass and shown interest in the course.
Instagram Organic Growth – We’re also creating relevant and value-packed content on the Instagram page which involves carefully designed posts, masterfully curated content and thought-provoking captions.
Also, utilising the power of effectively-researched hashtags to reach the right audience. We know how the algorithm works and we know what our audience likes.
How we made a 37X ROAS for a custom clothing store through Fb ads?
We ran lead generation campaigns for this client.
As we know, conversions campaigns are the ideal way to go for e-commerce campaigns.
In this case, the store setup was incomplete. Also, we had to get the sales asap.
Hence, lead generation campaign.
We created 6 adsets, 7 creatives – 7 images + 1 video, 2 headlines, 3 ad copies.
There were 26 ads within each ad set and hence 156 ads in total.
Now, the reason for us to run these many ads is that we believe highly in testing.
We got 244 leads through this campaign at a cost per lead of 26.05 INR.
Now, we chose to collect the lead information through messages.
Why?
Because we do a 1-step filter there to receive only high-intent leads.
We asked for the phone number and the best time to contact them as lead info.
We asked for the phone number and the best time to contact them as lead info.
We created 4 adsets here and targeted locations that are premium in the region.
We come up with this strategy because of learning from our first campaign.
A few leads were not the best fit for the business as our service is in the premium segment.
Since we had to target sectors and places within the region, we clubbed together and used them to get an optimum target audience size.
We used similar creatives, copies, and headlines in the previous campaign as we have a theme of festival and wedding season.
We got 127 leads through this campaign at a cost per lead of 16.68 INR.
I just want to reiterate the importance of testing and growing from those learnings.
We didn’t use conversions and used lead-gen because the website was not optimized and wanted sales asap.
Also, we changed our targeting and strategy a bit in the second campaign because we learned that some of the leads are not the right fit for our service.
Thus, we got the best-quality leads and at a far cheaper cost.
Once the store setup is complete, we’ll warm up the pixel first and then gonna crush it with the conversions campaign.
Services provided – Fb/Ig ads
We have designed and created a Facebook marketing campaign for a car detailing business, detailingmafiakochi.
The goal of this campaign was to get maximum number of leads for the client in the shortest time possible.This is a service based business and the service package ranges from 1000 INR to 2.5 lakh INR.
We have analysed the client’s existing customer base and have done a thorough research on their social media engagements. We have collected certain data-points which we used for building the strategy of the campaign.
Some of the data-points were:
We were able to reach 20,630 people and the campaign gave us incredible results with 23 leads with an ad spend of 1694 INR, at a cost per lead of 73.69 INR. The campaign resulted in a revenue of 1.15 lakh INR for the client. Return on ad spend (ROAS) – 67X.
Goal – To bring in maximum traffic to the blog in the minimum possible time and influence people to make the right choices.
Services provided – Fb ads
We have designed and created the Facebook marketing campaign for a blog, kunjavaran, a political analysis blog aimed at the Kerala elections.
We were able to reach 72,000 people through the ads. There were 2500 blog visits in a span of 6 days at a cost of 1.32 INR per visitor.
We ran promotion ads for the Facebook page as well. We were able to receive 239 page likes in this time period of 6 days.
We primarily focused on 2 goals after the discussion with the client.
We created a campaign strategy and executed them with passion.
