Hey listen, let me show you what a personal brand is by the Takumi example.
If you’re a car lover, you don’t want to miss out on this.
Takumi are the master craftsmen who are the only ones allowed to assemble the engine of the legendary Nissan GT-R.
There are just 5 of them. And they do this with supreme detail. The rule – one man, one engine.
6 hours, 374 individual parts, clean room with 23 degree Celsius to 550bhp powerhorse and 570bhp(new version).
The unique thing here – once the engine is done, it receives a plaque with the craftsman’s name on it.
The whole process is just amazing.
But you know what the answer from Takumi to this question –
What makes you so detailed in your craft?
Because of their specific name badge to the GTR engine they assemble.
And that’s what my friend, a personal brand really is.
A personal brand(or in general, any solid brand) represents a mix of qualities that sometimes loses its meaning when put into words.
In this case, it represents supreme craftsmanship and perfection(as far as I can convey).
And brands – personal and business – try to be as consistent with the qualities they project. Not because they’re superficial, but because they’re accountable to the people/customers they want to help with their knowledge/product/service.
I’m sure that many of you’ll love this beast car, even more, when you hear the story behind it.
That’s what a brand story does in essence.
Now, go power up your brand like the power of this beast.
I’d love to know your thoughts.